The company now predicts a 22.5 percent jump this year, after a COVID hit in 2020, and 9.7 percent next year. By Georg Szalai Global Business Editor Global advertising in 2021 and 2022 will end up ...

Research released from The Advertising Coalition and conducted by IHS Markit on Wednesday finds that advertising generated $7.1 trillion in sales in 2021, and it supported 28.5 million U.S. jobs. The ...

Three prominent global ad agencies (Magna, Zenith and GroupM) recently issued their final forecast for the ad marketplace in 2021 and a look at 2022. Forecast were provided for both the U.S. and ...

Our theme of Digital Advertising Stocks - which includes Internet platforms players and ad technology players - has underperformed a bit this year, rising by just about 15% year-to-date, compared to ...

Meta's stock plummeted 26% Thursday after it revealed that it's taking a big hit from Apple's privacy changes. Facebook's admission is the most concrete data point so far on the impact to the ...

"Every major 'broadcaster' has established a streaming/AVOD business that is sold with its linear inventory," notes Morgan Stanley's Benjamin Swinburne. By Georg Szalai Global Business Editor Morgan ...

The advertising sector has rebounded stronger than expected in 2021, with global adspend growing by almost 22% to reach US$710 billion—representing the highest growth rate ever recorded by Magna. This ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Advertising is no longer the least-trusted profession in the world, but it still ranks near the bottom, according to an annual study conducted by consumer research giant Ipsos. The 2021 edition of its ...

Amazon disclosed advertising for the first time on Thursday. Amazon said its advertising business is growing 32%, and booked $31 billion last year. The company hasn't said how profitable the unit is.

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Walz Tetrick Advertising is a 2021 Champion of Business ...

Researchers at media agencies GroupM and Magna Global are forecasting double-digit gains in ad spending in 2022 as the industry continues to bounce back from a Covid-ravaged 2020. GroupM’s annual ...