In 25 years of experience as a senior executive, I've seen many leaders struggle to develop an effective and comprehensive strategy. Whether it’s because of short-term pressures, fear of risk, denial ...
Market trends shift daily as algorithms change and competitors multiply. But amid all the noise, one truth remains: People don’t connect with products or platforms—they connect with people. The ...
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When Heyward meets founders, she often asks them a question: “What’s the problem you’re trying to solve for people?” In response, she says, people often share their business idea. They’d say something ...