Maybe it is the rustle of canvas unfurling, or the sharp snipping of the stylist’s shears as they tidy up your bangs. Whatever it is, it resonates down your scalp and spine like a tuning fork. Certain ...

Go to sleep in a much more relaxed state. Have you ever watched a video that sent a chill up your spine, made your head tingle, or helped put you to sleep? If so, have you ever wondered why? What ...

Why sound artists such as Claire Tolan and Holly Herndon are experimenting with the soothing sounds of autonomous sensory meridian response “Real friends let their friends play with their faces, right ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Are you worn out by work? Strung out by the frenetic pace of social media? Pleasantly stimulated by highly specific ambient sounds? If the answer to any of these questions is “yes,” congratulations: ...

Common ASMR triggers include whispering, hair play, and ear brushing. Not all people experience a positive response or any response to these triggers, though. ASMR, or autonomous sensory meridian ...

Some of these videos were intentionally made as ASMR triggers — others, like episodes from Bob Ross’ The Joy of Painting, just happened to include the triggers by accident. The dude has a weird, ...

A spate of YouTube videos that use crinkling, crunching and whispering sounds to trigger tingling sensations may seem odd but the videos and performers have become not only a social phenomenon, they ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

On the recommendation of a colleague, I put the letters “ASMR” into the search bar for YouTube. Many videos came up, some with a great number of views. One had over 15 million. I clicked on the first ...

ASMR videos have grown in popularity a lot, with different kinds of formats like make-up ASMR, food ASMR etc. People share how watching these ASMR videos bring them a sense of peace and helps them ...