A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

ASMR (Autonomous Sensory Meridian Response) is increasingly recognized as an effective tool for promoting relaxation and sleep. This session explores the soothing effects of tapping, scratching, and ...

Does listening to a whisper send a tingle through your scalp? Do you find watching the snip of scissors around your ears at the hair salon soothing? How about the sound of nails clicking softy, the ...

I’m sitting on a futon in a stranger’s apartment with my friend Ashley. In front of us, Melinda Lauw—a slender, wide-eyed Singaporean woman—is crouched in a squat, holding a small flickering candle, ...

Michael MacIntyre, MD, is a board-certified general and forensic psychiatrist practicing general psychiatry at the Veterans Affairs Healthcare System in Los Angeles. ASMR is a sensation in which ...

As a child, Taylor, aka "ASMR Darling" on YouTube, was watching someone draw her a picture. The hand movements and sounds of the soft scratching of the crayons caused her entire body to tingle. She ...

Autonomous sensory meridian response (ASMR) occurs when certain stimuli, including sounds, visuals, or close contact with another person, produce tingling or calm feelings and sensations. Share on ...

Seeing an artist paint at an easel. Driving through an automatic car wash. Watching a magic trick or a tarot card reading. Getting an eye exam. These are just some of the things that can make my scalp ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...