If you're someone who still prefers to try clothes on IRL before buying, ASOS' new See My Fit tool might soon convince you to shop exclusively online. ASOS teamed up with Israeli augmented reality ...

Online fashion and cosmetics retailer Asos now has an in-app tool to help customers see clothing sizes based on prior purchases and returns. New customers who answer questions about their height, ...

Asos is trialling a new tool for its mobile and desktop sites to show customers what particular garments look like on models of different body types. The See My Fit tool allows customers to see a ...

Online retailer ASOS is making an effort to acknowledge body diversity in new updates to its website. While shopping online, Twitter user Eleanor noticed that the brand used photos of three women ...

Ordering the wrong size clothes is both disheartening and frustrating, especially when you're sure that you know your clothes size. It's a problem that's been recognised by ASOS. Moments ago, the ...

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One of the world’s most tech-forward fashion retailers draws on Fit Analytics’ machine-learning sizing platform to power the global roll out of its Fit Assistant sizing tool on iOS and Android in ...

C. True Coleman faced a dilemma all too common for many brides in search of that perfect wedding dress. The bride-to-be wanted something they would feel special and comfortable in while celebrating ...