In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Microsoft Chief Technology Officer Kevin Scott wants businesses to prioritize openness and simplicity, and believes the future will be built on artificial intelligence (AI) and the “agentic web” -- ...

The world of online advertising has changed dramatically since Ghostery first launched in 2009 to help people understand and block all the ways that advertisers were tracking them. Since then, ...

A recent California federal jury verdict against Meta Platforms Inc. has sent a clear message to businesses: tracking technologies can pose serious legal and reputational risks if not deployed ...

Google has reversed a decision on its more than five-year plan to phase out third-party cookies. The company announced Tuesday that it will keep third-party cookies ...