Shoppers spent more on Black Friday than expected, and that comes ahead of Cyber Monday, which is expected to be the year's biggest online shopping day. Consumers spent a record $9.8 billion shopping ...

Info-Tech Research Group has published its 2025 Website Analytics Emotional Footprint report, identifying the top-performing ...

Online shoppers didn't let concerns about higher prices or a recession keep them from a record-setting Black Friday. Consumers spent a record $9.12 billion while online shopping Friday, according to ...

Customer data platforms segment users into desired audiences, no personally identifiable information necessary.

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now ...

Adobe Inc. today added a new tool to its Adobe Analytics offering that’s meant to give companies more advanced insights into their customer’s behavior. The new offering, Customer Journey Analytics, ...

Adobe today announced the launch of a new analytics solution for product teams at its Adobe Summit conference in Las Vegas. Dubbed Adobe Product Analytics (because Adobe doesn’t mess around with its ...

If the words “monetize your Internet application” set off bells in your head, then Adobe has some news for you: the software giant has announced a deal to acquire Web analytics firm Omniture in a ...

Adobe Analytics Cloud, the customer intelligence engine service within the Adobe Experience Cloud, is known for providing actionable insights to businesses leveraging accurate, timely and insightful ...

SAN JOSE, Calif.--(BUSINESS WIRE)--Adobe (Nasdaq:ADBE) today released its 2018 online shopping data for Cyber Monday and the holiday week overall. Cyber Monday is projected to hit $7.9 billion by the ...