Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

As data access tightens and AI takes the driver’s seat, personalisation is being rebuilt around intent, trust and real-time ...

As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m ...

Creativity is the soul of advertising and branding. It is what gives life to messages about products and services that may otherwise be boring or insignificant in the hearts and minds of target ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech ...

Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through ...

Advertising is essential for making the world aware that your small business exists and for persuading prospects to buy your product or service. Many small business owners, however, are unsure of how ...

Laws around advertising medicine have been tightened by Jersey officials. The Medicines (Advertising) (Jersey) Order 2026, which came into force on Tuesday, has introduced measures including firms ...