The concept of advertising can be broken down into three specific stages. These stages refer to the advertising spiral. It is known as a spiral because in order to keep innovating, companies need to ...

The advertising industry is buzzing with the allure of innovative technology such as machine learning (ML) and artificial intelligence (AI). Yet while AI brims with potential, sometimes it's the ...

When it comes to making critical decisions about marketing plans and budgets, it’s easy for business owners to get overwhelmed. For every seemingly great advertising opportunity, there are countless ...

Personalization, channel convergence and mobile commerce are a few of the marketing basics businesses should master before moving on to emerging tech. Sometimes we get so far ahead of ourselves with ...

If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different ...

When your business is in the red, there’s often more than one place to point the finger. One place you may not consider, however, is your marketing mix. (You are marketing, right? If not, this is ...

Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… So, if you’re a business owner or doing digital ...

To succeed, small businesses must attract and retain a growing base of satisfied customers. Marketing programs, though widely varied, are all aimed at convincing people to try out or keep using ...