Behavioral targeting holds great promise, but attempts to sneak it through the back door threaten to undermine the promising advertising technology. Specifically, The Economist is referring to the new ...

In the last year, AT&T has emerged as an outspoken critic of online behavioral advertising practices. But the telecom itself is an advertising client of behavioral targeting company Audience Science, ...

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NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

US mobile monetisation outfit Tapjoy recently partnered with IronSource to provide more ad inventory and now it's adding some new features so developers can better optimise their revenues. First up is ...

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

SAN FRANCISCO, Sept 4 (Reuters) - Yahoo Inc has struck a deal to buy BlueLithium, the fifth-largest U.S. online ad network, for $300 million in cash, in the latest move to consolidate the fast-growing ...