Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

The technology, tools, and systems that enable the analysis of marketing data are often the responsibility of the CIO. But many IT teams haven’t dealt with marketing data before. The fact that it’s ...

Most marketing teams struggle to collaborate effectively. Often because too much time is spent on planning meetings, tracking down status updates and drowning in work that doesn’t affect the bottom ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose. The term “agile marketing” has had an alluring mystique for some time now. Developers love ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

The term agile marketing has been bandied about for a few years now. A recent article went so far as to suggest 2017 will be the year agile marketing goes mainstream. So should already stressed out ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

Opinions expressed by Entrepreneur contributors are their own. Some flavor of this conversation happens every single day: “We’d love to help you with your marketing efforts. We’ll go off and in XX ...