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When it comes to staying on trend, nobody farms aura quite like the Amul girl. This Onam, India’s most loved mascot swapped her polka-dotted frock for a traditional Kerala saree—and yes, she’s out ...

Riding on the back of another trend, Amul is marking Kerala's auspicious regional festival, Onam, in style this year with a recreation of the viral ‘aura farming’ boat racing dance. The trend, started ...