While Apple hasn't done anything yet, the company is heading into 2026 with dramatically escalating memory and chip costs, as it aims to keep product pricing steadier than rivals.

Soaring prices for memory and storage components have turned companies like Sandisk Corp., Micron Technology Inc. and Western ...

Surging prices for memory chips have flipped the script on the semiconductor trade, rewarding pure-play storage makers while ...

Soaring memory prices are good news for SanDisk, Seagate Technology and Western Digital but not so cheerful for hardware ...

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As memory costs soar 200% and TSMC wafer prices hit record highs, Apple is fighting to keep retail prices flat. Can its margins survive the 2026 silicon squeeze?

For as long as I can remember, I’ve dreamed of owning a large-screen MacBook Air. I was always stuck buying a MacBook Pro, however, due to it being the only Apple laptop with a screen size larger than ...

Apple faces a structural margin headwind from surging DRAM and NAND prices driven by AI server demand, threatening its premium valuation. With 74% of revenue tied to hardware, Apple's exposure to ...

Apple has just announced the new Mac Studio pro desktop, after testing for the M3 Ultra chip started two years ago. It's now being called the most powerful Mac ever made. Aimed at professionals ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The Mac mini M4 is probably the hottest and most popular ...

As data centres scale up to support AI workloads, memory and storage have emerged as unexpected pressure points creating ...