Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...
PORTLAND, Ore., Oct. 24, 2019 /PRNewswire/ -- CloudEngage, the world's most intuitive web personalization platform, has announced that organizations that install AIM by year-end 2019 will enjoy a free ...
PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do you ensure that you are targeting the best people and that the ...
BERLIN and SAN FRANCISCO and SEOUL, South Korea, Jan. 25, 2018 (GLOBE NEWSWIRE) -- AppLift, a leading mobile ad tech company, today announced the addition of Audience Segmentation via a rule-building ...
When it comes to market segmentation, I don’t see truly well-documented cases often. At a more simplistic level, we think of classic matrices such as BCG or McKinsey’s. But the real exercise of ...
Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Despite all the grumbling around the limitations prompted by privacy ...
LONDON--(BUSINESS WIRE)--A world-renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their latest study on the target market segmentation strategy for a ...
LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on why healthcare market segmentation is invaluable to ...
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