Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

Despite most of the time calling on cars and their drivers to spin seemingly with no real purpose around an oval track, stock car racing is one of the most popular motorsports on the planet. One that, ...

U.S. Patent No. 11,988,839, titled "Augmented Reality Apparatus and Optical System Therefor," was duly and legally issued by the U.S. Patent and Trademark Office on May 21, 2024, based on an ...

Augmented Reality (AR) is emerging as a transformative tool in education and training by superimposing digital information onto the real world. This technology facilitates interactive learning ...

Industry-first augmented-reality surgical navigation technology supports Philips’ expansion in the fast growing image-guided minimally-invasive surgery market. A combination of 3D X-ray imaging and ...

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

Apple won’t integrate rear-facing 3D sensors in this year’s iPhone lineup, according to one reliable analyst. Earlier predictions suggested the company would make the upgrade in an effort to deliver ...

The Israel-based optics company unveiled ZOE, a wide field-of-view waveguide exceeding 70 degrees, alongside an optimized ...