The national tourism body has called for expressions of interest from agencies as it looks to review its longstanding ‘There’s Nothing Like Australia’ brand platform. “The key objective of the ...

Tourism Australia has released a tactical ad poking fun at England’s victory against Australia during the semi-final of the Fifa Women’s World Cup. The ad features brand ambassador Ruby, the souvenir ...

A New Zealand tourism campaign targeting Australian tourists is facing backlash for its blunt wording, with critics likening ...

Kylie Minogue delivered her own speech (well, song) ahead of the Queen’s Christmas Day Message yesterday encouraging Brits to take a break after a “tough and confusing” year and visit Australia. The ...

Townsville has had a cheeky mention in the annual Australian lamb ad for 2026, poking fun at the city’s ‘steamy’ climate.

Cultural Attractions of Australia (CAOA) is a collective that was launched in 2019 to bring together Australia’s landmark cultural attractions. The goal is to celebrate the country’s diverse cultural, ...

Tourism Australia this month hosted Australia Marketplace, an event for the North American travel trade to meet with destinations and suppliers from Down Under. During the event, news editor Johanna ...