Axalta announces Solar Boost, a vibrant orange, as its 2026 Color of the Year. Should General Motors expand its orange paint ...
The choice of a car color is pretty much black and white. Literally, for the most shoppers. A new study by online car marketplace iSeeCars looked at over six million used car sales this year to ...
PPG has named Purple Basil as its 2025 Automotive Color of the Year, per the paint supplier’s annual global automotive color trends report. The Color of the Year accolade is intended to provide ...
Color doesn't have an effect on a car's performance, efficiency, or comfort, but it can be a key factor when buying a vehicle nonetheless. In fact, a 2021 survey from Axalta found that color is an ...
The conceptual i Vision DEE car developed by BMW features E Ink Prism 3, a display that changes colors in real-time (see image above). Overall, eight colors are available in E Ink Prism 3, and they're ...
Axalta Coating Systems (NYSE: AXTA), a leading global coatings company, today announced -- Solar Boost -- a warm and inviting orange tone that shimmers with an energy all its own. Designed for modern ...