Medically reviewed by Kira Graves, PhD Key Takeaways Aversion therapy tries to help people stop unwanted behaviors by linking ...

Aversion therapy, sometimes called aversive therapy or aversive conditioning, is used to help a person give up a behavior or habit by having them associate it with something unpleasant. Aversion ...

Loss aversion is a psychological phenomenon that refers to the tendency of people to strongly prefer avoiding losses rather than acquiring equivalent gains. In other words, the pain of losing ...