BMW has lifted the lid on its i3 electric car. The car - which the manufacturer has promised will be unlike any other electric vehicle available - features its own bespoke smartphone app and a hi-tech ...

The campaign, created by WCRS, Mustard Films and Tool has been developed to promote the BMW i3, the first model within the BMW i range, which is a lightweight engineering and premium sustainable ...

There is no device that we interact with more on a daily basis than our smartphones, so it’s no surprise that luxury brands are using this avenue to vie for access to our eyeballs—and by extension, ...

BMW has dozens of new and refreshed vehicles in the works, including the future 3 Series and its battery-electric sibling, the i3. You shouldn't confuse the latter with the quirky-looking hatchback ...