Forbes contributors publish independent expert analyses and insights. Jenn covers retail, customer loyalty and behavior, CX and CRM. It’s reported that just 3% of parents change their baby’s name ...

Whether you’re shopping for makeup, skincare or haircare products, you’re likely to find what you need at Ulta Beauty. The beauty retailer carries over 600 brands and, unlike most competitors, it ...

Sally Beauty launched an app to highlight its customer-loyalty program, letting mobile users track reward points and redeem certificates through the app or in stores. Mobile users also can buy ...

Join the Auntie Anne’s reward program for perks all year. A free pretzel on your birthday is one of them, if you spend at ...