Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...

A rudimentary definition of behavior modification is encouraging others to behave the way you want, while discouraging the kind of behavior you don't want. The workplace is the ideal setting to ...

Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...

Walk through a grocery store with a child, and you will see it instantly. Candy bars line the checkout aisle, placed exactly at eye level. That placement is not random; it is deliberate stimulus ...