NEW YORK, NY / ACCESS Newswire / January / Infillion, the industry's first agent-native media execution platform, today announced a strategic partnership with Yobi, the leading behavioral AI company.

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...

Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

"The integration of PAAPI allows Adlook Smart users to leverage first-party data and offer all benefits of behavioral ad targeting without third party cookies and privacy flaws related to them" said ...

At the center of this shift is a simple idea with far‑reaching consequences: if a feature can be used to target ads, Meta is now prepared to use it. That means questions about health, money, ...

But a new model is emerging — one built on big data, market analytics, and precision audience development. And it’s changing ...

Subjective, a connected TV advertising platform built on artificial intelligence, has partnered with Samba TV ... Read More ...