Loyalty isn’t built in dashboards or rewards programs. It’s formed in brief, human moments that make customers feel seen.

Some of my earliest childhood memories involve weekends with my dad, cruising back roads in a classic Porsche. Each twist and turn showcased the car's torque. There's a certain romance in sitting in a ...

PORTLAND, Ore.--(BUSINESS WIRE)--SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into ...

Forbes contributors publish independent expert analyses and insights. I examine how retailers can build resilient, responsible businesses. Combined with ongoing price inflation, this is having a ...

I grabbed lunch recently at Taco Bell since it is one of my guilty pleasures. It shockingly ended up costing over $15. Although I was caught off guard, I shouldn’t have been that surprised. The higher ...

Acquiring new customers may sound like the pivotal logical marketing goal, but retaining existing ones can generate more profit, if you offer the right incentives. Paid or premium programs encourage ...

While some brands continue to attract consumers back to their dealerships, rebounding post-pandemic vehicle inventory means that fewer and fewer new vehicle shoppers are loyal to the brand they ...

Scroll through a college student’s phone and you’ll find it’s more than just a feed. For Gen Z, social media is a hybrid space: classroom, community, diary, and sometimes protest sign. It’s where ...

AI’s role in hyperpersonalizing customer experiences is reshaping the landscape of experiential branding. Emerging technologies like AI and AR are creating immersive, interactive narratives that ...

Car brands can inspire incredible enthusiasm in people to the point where they're willing to display their loyalty right on their skin. Just check out the car brands people tattoo most to see what we ...