What is the Phone 'Brick'? Device Goes Viral as Social Media Users Resolve to Reduce Screen Time

Social media users say the $59 device is helping them reduce phone time, focus better and even reduce anxiety ...

Lego unveils Smart Bricks, a computer that fits inside a standard 2 x 4 brick

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

Lego's high-tech Smart Brick is dividing its adult fanbase

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

LEGO Teams With Star Wars For AI-Powered Smart Brick Tech

At the Consumer Electronics Show (CES) 2026, LEGO announced a partnership with Star Wars for AI-Powered Smart Brick tech that will change how you play.

Lego's brainy brick makes an X-Wing sound like an X-Wing, and no app is needed to fly it

The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself.

Lego’s new Smart Brick is reinventing how kids play

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found that kids were looking for three things in a toy: the ability to play with ...

Lego Smart Brick: watch an immersive 15-minute demo like you’re right there with us at CES

The Lego Smart Brick won our Best in Show award at CES 2026, and it was no wonder after watching Lego designer Maarten Simons’ expert demo there. So I thought: why not let you virtually attend the ...