The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Everything you need to know to preorder the upcoming Star Wars-themed SMART Play LEGO sets, with SMART Bricks, tags, and ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

LEGO 'SMART Bricks' will roll out in LEGO Star Wars sets as early as March 2026, per LEGO's official press release. In barest ...

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The brick is equipped with a rechargeable battery, LED lights, and multiple sensors—but don't worry, there's no camera ...

TOLEDO, Ohio — Editor's note: This story was initially published by the Toledo Free Press, a media partner of WTOL 11. You can find the original here. A bright display welcomes creative builders of ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...