No marketing strategy is more effective than Marc Jacobs’ signature nomenclature. After the label named (and branded) its tote bag The Tote Bag, it enforced this naming practice to the rest of its ...
Forget the Hermès Birkin bag — fashionistas everywhere have moved their names to the waiting list for the Mansur Gavriel bucket bag. In case you’ve been living under a rock for the past few months, ...
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