Working with a customer relationship management (CRM) tool is the fastest way to develop a custom strategy for any business. In the past, CRMs were always considered tools for sales. However, today, ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

Holistic, cross-channel communications are more important and necessary than ever, in a world where engagement goes both ways. This means that whenever possible, it’s best to avoid single-channel ...

Let’s get one thing straight: if you still think CRM is just a marketing tool, you’re playing checkers while your competitors are playing 4D chess. In the MENAT region, where digital adoption is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. If you are a marketing or customer relationship management (CRM) leader looking to execute ...

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

Your company has acknowledged that the business needs a new CRM system. But the CFO is nervous about the costs, and starts to suggest strategies that could lower costs-or doom your project to fail .

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

Practifi, the leading CRM purpose-built for wealth management firms, today announced its commitment to integrating artificial intelligence (AI) across its platform, empowering financial advisors to ...

However, a CRM will help. Use the CRM to identify your consumer needs, create value-added content, and evaluate each customer’s success level. However, as you make your strategy, always have in mind ...