We team with Curated Media to look at how curation can help advertisers find the balance between the need for campaign scale ...

Managing PubMatic’s CTV business across Europe means no two days are the same. Every market has different media platforms, different levels of maturity in the linear to CTV transition, and different ...

Streaming has officially surpassed traditional television viewing in the US. But while consumer behavior has rapidly evolved, ...

Platforms operating within CTV ecosystem say the format stands for a convergence between traditional storytelling and digital ...

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (9th June, 2025) announced the appointment of two senior leaders to its EMEA team: Andy ...

Video software provider, Synamedia, and OSN Group, ab entertainment network in the MENA region, have announced the launch of an advanced Connected TV (CTV) advertising proposition, powered by ...

A quiet but monumental shift has just happened on TVs across America. In May 2025, for the first time, streaming TV viewership surpassed both cable and broadcast combined, with connected TV (CTV) ...

With the 2024 general election season in its final weeks, political ad spending will likely reach $11-12 billion, a significant increase from the 2020 cycle. Historically, politics has heavily relied ...

Advertisers and rights holders now require credible intelligence that captures brand presence across the evolving media ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Rio Longacre Television ...