We know Carwow best for its YouTube drag races and its affable, everyman video host, Mat Watson. But those races are just a marketing trick to grow awareness of the firm’s European car sales business.
As CarWow Nears 2 Billion YouTube Views, Mat Watson Tells Us Why Drag Race Videos Have Us All Hooked
If you’re a regular Carscoops reader, or spend any time at all looking at car videos on YouTube, you’ll have come across a CarWow drag race. The CarWow channel is a monster, boasting over five million ...
‘Dated and 80s’: How Carwow is steering Auto Express into 2024 with a brand refresh The Auto Express brand hasn’t been refreshed for nearly four decades but following its acquisition by Carwow earlier ...
19 Jul 2025, 12:17 UTC · By: Codrin Spiridon // $1.6 million McLaren P1 drag races the $350K Ferrari 296 GTB over the quarter-mile to answer the $1.29 million question: is it worth it?
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