Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...

The Hopkinton, Mass.-based storage giant, which has won the VARBusiness Annual Report Card (ARC) award in Network Storage for two consecutive years, beat all comers with its scores in the critical ...

Partner-relationship management (PRM) solutions have traditionally focused on maximizing sales revenue and increasing the effectiveness of sales and marketing initiatives through the coordination of ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

TORONTO--(BUSINESS WIRE)--ServiceSource (NASDAQ: SREV), the global leader in customer success and revenue lifecycle management (RLM) solutions, today announced that it has appointed industry veteran ...

User organizations have lots of choices when buying management solutions. Many prefer to work directly with the vendor that created the management technology -others choose to work with a channel ...