We’re all guilty of putting off that big decision because our brains can’t stop focusing on potential negative outcomes.

Strategic decision making is never static. It is a living process that should always stay rooted in curiosity, humility and ...

Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Incentives work because they reduce doubt at the exact moment of choice. They also help companies manage what it costs to attract and keep a customer.

Traditional economics does an excellent job explaining human decision-making in situations where people have all the facts and are thinking logically. Nevertheless, in our everyday lives, we often do ...

It's something nearly every woman thinks about from time to time: I wonder what would have happened if I ... Feel free to fill in your own life choice here. Married that boy you were so crazy about in ...

Choice theory provides a fundamental framework for understanding how individuals and groups make decisions, integrating elements of economics, psychology, and sociology. This interdisciplinary field ...

If you’re like most people, you crave certainty and familiarity. If we know what to expect, it’s easier to navigate life’s decisions. Yet today, as consumers, we face significant environmental ...

We make dozens of decisions every day. As adults, making choices is something we do so often that we hardly even notice it. But it’s a skill that takes time and practice to learn. Parents can help ...

This article is part of TPM Cafe, TPM’s home for opinion and news analysis. It was originally published by The Conversation ...