In October, Johnny Cloherty, co-founder of the digital marketing company Songfluencer, dashed off an email to several labels: Christmas was nearly three months away, but Cloherty advised his partners ...

Jim Stitt stands in the beer aisle of the grocery store, his russet-colored jacket keeping him just warm enough a couple feet from the icy open fridge. A 30-something guy standing next to him darts ...

Holiday-music generates more than $170 million annually, and streaming numbers are so massive that labels now have year-round teams to keep the plays flowing. By Steve Knopper Since the business of ...

This year, following on the heels of its Christmas truck on-pack promotion, nationwide truck tour and ‘Holidays are coming’ TV campaign last month, Coca-Cola’s portfolio of 1.75 liter products will be ...

Sycamore Brewing, a brewery in North Carolina, USA, announced a new beer for Christmas. However, before the taste and price of the beer itself became a hot topic, it was reported that “the orgy of ...

Coca-Cola has had a long standing affiliation with Christmas, what with its iconic red truck and 'Holidays are Coming' ad campaigns. But this year the soft drinks company has decided to take it one ...