If I had a dollar for every headline I’ve seen about data clean rooms in the last month, I’d be writing from a yacht in the Bahamas. (Well, not really, but clean rooms are dominating ad tech ...

Snowflake is buying Samooha, a startup developing a "cross-cloud" data collaboration suite, the companies announced this morning -- adding to the list of big tech acquisitions leading up to the ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Silvers, SVP product, GM customer ...

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be ...

Data Hub provides deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value and repurchase frequency.

Data-driven brands and marketers are increasingly relying on data clean rooms to deliver on the promise of modern marketing while respecting consumer privacy and complying with regulations. Yet, ...

When doing a big clean it's important to start in the messiest place, which is often the kitchen. Always clean from top to bottom so any debris that falls will be picked up by a final sweep or mop. It ...

It's easy to think about a clean room scenario in which one partner shares data directly with another partner. But the reality is much much more complicated. One brand might work with three agencies, ...

Clean rooms are controlled environments that filter out airborne pollutants and bacteria. The global clean room technology market, particularly in pharmaceutical and biotechnology, is expected to grow ...