This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Smartwater has reteamed with Jennifer Aniston for its ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

The Coca-Cola Company has appointed Phuong Nham as its regional marketing director for ASEAN and South Pacific. He confirmed ...

The Coca-Cola Company has appointed Phuong Nham as regional marketing director for ASEAN and South Pacific. Nham most ...

Coca-Cola appears to be on track to emerge from the pandemic stronger than when it entered it following its decision to focus on fewer brands and more efficient marketing; the company beat revenue ...

NEW YORK ? A Coca-Cola executive at Mobile Marketer's Mobile FirstLook: Strategy 2015 conference said the brand?s recent successes in isolating mobile?s value are helping drive exciting new engagement ...

ATLANTA--(BUSINESS WIRE)--The Coca-Cola Company today named WPP as Global Marketing Network Partner to play a key role in executing a new marketing model that is built to drive long-term growth for ...

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy Ride and the entire John Lewis collection. The chatbot then 'pitched' ...

Have you seen Coca-Cola’s “Friendly Twist” advert? If not, we recommend you check it out before you read the rest of this article: Coca-Cola’s effective marketing techniques show how they have ...