If you’ve got teeth, then you’ve almost certainly dealt with tooth sensitivity before. So many factors can contribute to sensitive teeth, making brushing and enjoying life’s simple pleasures ...

When Hello hit shelves, they disrupted the oral care space, and the Hello Oral Care Sensitivity Relief Toothpaste is no exception, making it one of the best toothpastes for sensitive teeth. True to ...

You shouldn’t experience tooth pain when you eat a spoonful of ice cream, take a sip of hot coffee, inhale cold air on a winter day or brush and floss. If you do, there’s a good chance you have ...

Six individuals made complaints to the ad watchdog, challenging whether the repair claim was misleading. The TV ad for Colgate Sensitive Repair and Prevent toothpaste was created by VML (now VMLY&R) ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

Choosing the right toothpaste is essential for oral hygiene, but the process can be confusing. All toothpastes clean teeth, but you may also need to address concerns like reducing sensitivity, whiten ...

This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

Colgate-Palmolive (India) Limited, the market leader in oral care, has extended distribution of Colgate Sensitive, a unique everyday toothpaste for patients with dentine hypersensitivity to make it ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent toothpaste ...