I’ve always been loyal to my usual toothpaste, convinced it was the best for keeping my teeth fresh and clean. But lately, I've noticed the price is creeping up, and it's starting to feel surprisingly ...

Priced at £1 (100ml tube), Sainsbury's toothpaste was rather difficult to locate, as it was positioned on the lowest shelf, separate from all the recognised brands.

I've always remained loyal to my regular toothpaste, believing it's the best option for keeping my teeth fresh and clean. However, recently, I've observed the cost steadily rising, making it feel ...