Church & Dwight’s Marissa Godlewski, who is vice-president of The Drum Awards for Commerce Media jury, explains why commerce media is maturing fast – and why accountability, incrementality and ...

Talent drives growth. Digital commerce success depends on investing in critical skills like strategy, data analysis and execution to improve performance and employee retention. Route-to-market skills.

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

When thinking of a touring musician, people would usually picture a long folding table and a few boxes of screen-printed tees in a dimly lit corner of a concert venue. This whole classic merch stall ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Anyone who remembers the early days of online shopping knows ...

Voice assistant. Image by Tim Sandle. Voice assistant. Image by Tim Sandle. Voice assistants are changing the way consumers search, discover, and buy products online. From asking questions aloud to ...

When OpenAI quietly added native shopping to ChatGPT – alongside a partnership with Walmart – it marked more than another AI feature rollout. It signaled a fundamental shift in how consumers discover, ...

Today, The Drum can reveal the first cohort of judges.

Dashveenjit is an experienced tech and business journalist with a determination to find and produce stories for online and print daily. She is also an experienced parliament reporter with occasional ...

According to recent analysis by my company, DataDome, AI agents now account for 10% of verified bot traffic, with 64% of ...