When OpenAI announced “Buy it in ChatGPT” this week, it wasn’t just unveiling a new convenience feature. It was taking a step toward something bigger: a world where AI agents don’t just talk, but act ...
Chetan Asher, Founder & CEO, Tonic Worldwide, describes the shift as “a quiet drain rather than a clean pivot.” Brands, he said, are not publicly announcing pullbacks from modern trade. “Budgets in ...
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