Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

Market segmentation is a marketing strategy that divides consumer’s interests, demographics and behavior into different groups to better market to specific needs. When it comes to marketing, there is ...

Size will matter more for Americans in the coming months as rising costs spur manufacturers to make products smaller. Some see the phenomenon of "shrinkflation"—a portmanteau word which British ...