Consumer preferences, technology innovations, and emerging market forces—from AI capabilities to platform shifts and sustainability imperatives—shape how we build digital products and their success in ...

As enterprise technology leaders, it's tempting to dismiss consumer tech as mere gadgets and gizmos. But history teaches us otherwise. The smartphone revolution, cloud storage adoption, and ...

Consumer technology covers all of the tech we buy to make our lives more convenient, productive or fun. It's a broad category, covering everything from home appliances to cars, DIY, health and fitness ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

Businesses must lead transformation, not just react to evolving consumer expectations and demands. Proactive leadership means anticipating future needs, innovating solutions, and leveraging technology ...

The New York Times, Amazon, Apple TV, Netflix and X rank as the top US media brands for consumer advertising receptivity in 2025, according to Kantar's latest Media Reactions study of 21,000+ ...