The applications may seem innocuous when they suggest new programs for you to watch, but content personalization/recommendation engines are truly powerful platforms ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

BOULDER, Colo.--(BUSINESS WIRE)--According to The Future of Content: Rethinking Content Consumption, a national survey report released today, consumers want to discover digital content on their own ...

Personalization is rapidly becoming essential for businesses to drive engagement, loyalty and revenue growth. With declining website traffic from search and the phase-out of third-party cookies, ...

Contentstack is declaring the end of traditional Content Management and the era of rule-based personalization. In its place, the company is promoting a new approach centered on real-time, ...

Companies invest heavily in personalization efforts not because it is lovely — which it is, but because it’s profitable, as it is critical for the long-term engagement of customers with the brand.

Get Smart Content, a website segmentation and targeting platform, launched a Smart Content application for the Oracle Marketing AppCloud designed to enhance personalization across ads, website visits ...

If there’s one thing that has revolutionized the way people browse online, it is personalization. This transformative experience, often felt as your social media app anticipating your needs, is ...

Digital content experiences platform provider Contentstack Inc. said today it has acquired the customer data platform startup Lytics Inc. for an undisclosed price. By acquiring 11-year-old Lytics, ...

Video content consumption has undergone a profound transformation in recent years. The rise of connected devices and video streaming services like Netflix and Hulu combined with linear content, ...

As organizations increasingly shift toward personalized marketing strategies, ensuring that your content operations are well-planned and executed is essential. Without a solid foundation in place, you ...

“Early personalization is often discussed as an enhancement rather than as a structural element of launch design,” said Emily ...