Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

Opinions expressed by Entrepreneur contributors are their own. Advertising has come a long way in the last few decades. With the rise of digital marketing, advertisers have access to more data about ...

Before the TV industry became infatuated with identity, there was contextual targeting. Contextual targeting laid the foundations of TV advertising – particularly by ensuring that ads were stitched ...

Imagine you’re looking for a florist. If the only tool you have is a spreadsheet of possibilities, finding a suitable match could be a clunky process. Instead, picture all the florists on a map of ...

Learn how stateful hash-based signatures like XMSS and LMS provide quantum-resistant security for AI Model Context Protocol ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Lasso Security Inc., a generative artificial intelligence security company, today announced the launch of a custom contextual policy wizard aimed at helping companies avoid data leaks when working ...