The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to thrive. Central to this analysis is the concept of the conversion rate, a ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

This article is all about improving your CVR marketing. We’ll look at what CVR really means and why it’s so important for ...

I am a fan of Conversion Rate tracking. Composed of two basic retail measurements, sales dollars and shopper count, the ratio between these two measures can speak volumes about the performance of a ...