A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

Most businesses assume that direct mail marketing companies compete on stronger creative, but in the first 200 characters of ...

In this age of technology we live in, there's no shortage of ways to get your message out digitally. Social media alone has expanded the reach of savvy companies that cultivate Facebook, Twitter, ...