When it comes to creative writing, score one for the humans over the machines. For now, anyway. New research finds that ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Mindfulness is a potent practice for stimulating and enhancing creativity. New research and dynamic mindfulness activities ...

When tension is mismanaged, it mutates into anxiety, cynicism or fear. When held well, it becomes the engine of learning, ...

The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Generative AI can support creativity—but only if you use it strategically. Simply giving people access to AI tools doesn’t guarantee better ideas. What matters is how thoughtfully they engage with the ...

Many writers, actors and other creatives are currently experiencing a small wave of panic about artificial intelligence (AI) taking over their jobs. Generative AI (GenAI) is making machine learning ...

A large-scale international study found that creative activities such as music, dance, painting and even certain video games may help keep the brain biologically "younger." Researchers from 13 ...