The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 7 hours ago By Adrianne Pasquarelli - 10 hours 34 min ago By Tim Nudd - 11 hours 53 min ago By Tom Wormald - 14 ...

For decades, television advertising has been a game of creativity and repetition. Jingles and mascots became part of our ...

Humor is always a sure shot way to grab someone’s attention, and brands who know this can easily make an ordinary campaign go ...

What if your next ad campaign could be created in minutes, tailored to your audience, and optimized in real time—all without a single brainstorming session? This isn’t a distant future; it’s the ...

Creativity drives purchases in B2B marketing and advertising, but many business decision-makers who participated in a study said most messages lack relatability, unique perspective and strong ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

With the 2025 Cannes Lions International Festival of Creativity rapidly approaching, industry leaders, creatives and innovators are gearing up for a week of groundbreaking insights and unparalleled ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

In honor of the newly announced visual theme for this year’s Campaign Agency Performance Review, Campaign’s Question of the ...

Are you a print subscriber? Activate your account. 1 day 14 hours ago By Ad Age and Creativity Staff - 1 day 18 hours ago By Geno Schellenberger - 1 day 19 hours ago By Ad Age Studio 30 - 1 day 20 ...