Procter & Gamble brand Crest has introduced its new Crest Gum & Enamel Repair toothpaste. The toothpaste is designed to neutralize plaque bacteria along and below the gumline. The toothpaste also ...

Procter & Gamble will remove polyethylene microbeads from its Crest toothpaste line after a dental hygienist spoke out about finding the blue plastic bits in patients' gums. The microbeads can trap ...

If you’ve been periodically rocking canker sores on your inner lips, then it might have to do with the kind of toothpaste you’re using. Yes, it seems unfair that you, being a responsible oral ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...