A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Today’s restaurant patron is more selective than ever. They want to dine out, but amid economic concerns, many prioritize experience and value when they decide to spend. That makes business harder for ...

Staples introduces Easy Rewards™ program and helps members leap into huge savings with exclusive Leap Day deals and free passport photos 1 This loyalty program is free to join and makes it easy for ...

WASHINGTON — Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Becky Berkan, a small-business owner in Wisconsin, called Dave Ramsey with a big-business question. Berkan is owner-operator ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Mercury reports most business credit card rewards are not taxable, treated as rebates, but bonuses not tied to spending may ...