When it comes to customer experience and marketing strategies, being able to create effective customer surveys is a pivotal skill. These surveys serve as valuable touchpoints for businesses to gather ...

When done properly, surveys can be instrumental in collecting actionable insights from customers that ultimately improve the customer experience. Getting feedback from customers can be a key to ...

In the Customer Experience report, we look at the many ways companies and consumers interact and how companies might make those experiences better for consumers. Previous coverage and new stories ...

Do you truly want to know how customers view your customer service (and can handle the truth)? If so, here’s a 10-point consultation that will help you do exactly that through improved customer survey ...

Customer surveys are useful for better understanding your business, better understanding your audience, and ultimately tweaking the business to be more profitable. But without well-designed surveys, ...

The best online survey software makes it simple to collect feedback from your target audience. Armed with this information, you can make informed decisions about how to improve your customer ...

Sarah R. Johnson, PhD, VP of Enterprise Surveys and Analytics at Perceptyx, works with global clients to create people analytics strategies. Companies listen to their customers on an ongoing, often ...