"Acquiring a new customer costs five times more than retaining an existing customer." This sales adage has been circulating so long that no one really knows where it came from, but one thing is ...

Let’s start with a definition of first-party data as a refresher. First-party data is the information collected directly by a brand from its customers, website visitors and app users. This includes ...

In a competitive economy, retaining customers requires creative, personalized strategies. Here’s how small businesses can ...

When organizations take stock of which practices do the most to boost or protect the bottom line, customer loyalty programs should be near the top of the list. Industry logic says that it typically ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

Customer retention refers to a company’s ability to retain its existing consumers over time. It is essential to the success of a business because it demonstrates the organisation’s ability to ...

Opinions expressed by Entrepreneur contributors are their own. Customer loyalty is the holy grail of a high return on your investment. However, many people tend to think and invest more in customer ...

TORONTO, Ontario--(BUSINESS WIRE)--RewardOps, a subsidiary of CORA Group, is a Software as a Service (SaaS) engagement platform that builds, tracks, and streamlines loyalty programs. RewardOps advises ...

Yahoo Finance’s Alexandra Canal joins the Live show to discuss how companies are using loyalty programs to drive traffic and create customer retention. BRIAN CHEUNG: Well, one way for restaurants to ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

As competition in the QSR and fast casual space continues to heat up – and consumers look for ways to cut back on their daily spending – marketing teams need to take a fresh look at their loyalty ...